U.S. spending on online advertising this year see lower by 2.9 percent. - Provides for eMarketer. This is the first since 2002, is the period of rupture of the Internet bubble, the decline in the growth dynamics of this medium ..
According to eMarketer, advertisers will allocate the company in 2009 to 22.8 billion dollars online in the U.S. (last year this figure amounted to 23.4 billion dollars). The reason for the slowdown will decrease the interest in such segments as sponsorship ads, Classifieds and e-mail marketing. Banner advertising expenditure to remain unchanged.
Slowed, however, resist the ad in a search engine, which will increase their share of advertisers' wallets by 4 percent., Thereby proving its flexibility in a worse period. The largest increases while waiting for the video (about 46 percent.), As a result of low base. These two lights in the tunnel, however, will not be able to stop a general slowdown in the industry.
EMarketer has published its forecast two weeks after the report presented by the IAB and PwC. According to data of the companies in the first 6 months of 2009, spending on online advertising in the U.S. totaled 10.9 billion dollars. This is a decrease of 5.3 percent. compared to the same period in 2008